Probiotic Therapy – 4 General Product Facts

There are many things to know in probiotic products. In this article, we shall look at the most contentious issues that many users tend to ask about.

Firstly, let’s begin by asserting the good nature of probiotics. Though they are bacteria, they are buddies to the human being. They actually work so well that every time they are depleted by some human action (like use of antibiotics), we replenish our supplies of these bacteria and continue to live healthily. The most common types are Bifidobacteria bifidum and Lactobacillus acidophilus. They fight both viruses as well as some other not-so-good bacteria. This they achieve by introducing a certain level of acid in their environment that only they can survive in.

One major thing with probiotics is that they are able to counter yeast infections and contaminations. For instance, with menopausal women, yeast are best controlled with these bacteria supplements. Other than that, they help women going through menopause with the comfort they crave. Since there are many symptoms that come besides hot flashes, these probiotics help women to cure digestive tract disorders and constipation which would make their days a living hell. In other words, they reduce symptoms of many illnesses and conditions by shuttering the compounding effect of these diseases.

There several types of probiotic therapies. What is important though is to understand that the main aim is to ingest these bacteria and restock after a period of using antibiotics. The modes of ingestion are mainly two. One is the capsules which are heat sealed and optimized for quick ingestion and absorption into the system. The other mode is plain drinking of yoghurt. The fact that it is not complicated does not make it any less important. In fact what you ought to know is that remedies based on natural therapies are the best for any person.

A glass of yoghurt taken regularly can mean the difference between constipation problems and yeast infections and a quiet productive life.

The purpose of using these products is rather straight forward. If you imagine a normal human being without any protection from infections, then you can understand why it is so important to have those supplements. You must make sure the adult or child as the case may be has their gastrointestinal structure in order. Without it, a host of problems like flu of the stomach and random virus attacks can give you a terrible time. Even without using antibiotics, the level of friendly bacteria can go down on its own and that is why you need supplements. When food ingested is not easily absorbable, probiotics are capable of sorting this mess out.

Get Your Brand Visible By Designing Promotional Products

Marketing and branding shouldn’t have one focus. While getting yourself seen on and creating sales through the internet has increased over the last decade, the physical world should not be ignored. Although the return of investment from print advertising has declined, branding through promotional products is still an effective approach for getting seen. Instead of adding your logo and name to any common product, however, consider the items used to promote your business. The items displaying your logo should be moderately associated with your services or products, or they should be general use products that nearly everyone will need.

Finding the right product depends on your industry, as nearly all items can be transformed through an imprinted logo. If your business sells garments, for example, don’t go with paperweights displaying your name. Instead, consider an industry-relevant product such as, in your case, garment bags for traveling.

General products, however, can also make an impact, too, but the product displaying your logo should be one nearly anyone can use. Tote bags, mugs, and pens, because of this, are some of the more popular promotional products for all businesses.

While being industry-specific or all-around useful helps with getting seen, part of branding involves a recognizable image. When thinking about the logo displayed on all products and the color of the products themselves, choose shades that can be instantly identified with your brand. Creating promotional products is not an occasion to be unique. Instead, you want to create an item that everyone will quickly associate with your company or organization.

A third factor to consider is the consumer. Who are you targeting? While many promotional products go to the public, your employees or customers can also display your product. For the general public, consider promotional products that can be quickly and easily be distributed. For your employees or customers, think about items that will be useful on a daily basis.

The Product Life-Cycle Concept

Because we live and work in a dynamic market situation, managers must accept as the normal state of affairs that all products have a limited life. This fact is commonly expressed in the form of the product life-cycle curve. Products during their existence go through the phases indicated on the curve, as follows:

1. Starting before, sometimes long before, a product reaches the marketplace, there is a development phase. Market research must be undertaken, the product designed, prototypes built, plants laid down. While costs can be very high, income will initially be nil and will probably grow only slowly. Profits are a long way off yet. Many products are slow to ‘catch on’ and this part of the curve typically does not rise steeply.

2. During the growth phase the product reaches general acceptance, and sales increase steeply. Profits mount as development costs are recovered and unit costs decrease with greater volume of production.

3. As the product reaches maturity, initial demand is beginning to be satisfied, competitors may have arrived on the scene, and there will be greater reliance on replacement sales. Sales increase more slowly, and profits come under pressure and may start to decline.

4. When the market is fully saturated, sales will ‘peak off’ and profits decline still further.

5. Finally, sales will go into definite decline and margins come under very severe pressure as it becomes increasingly costly to maintain sales at a reasonable level.

The curve for any particular product may be steeper or flatter, the time-scale may be longer or shorter. Some products seem to go on for a very long time. For this reason the pattern must be applied with care. In addition, we must be careful what we mean by a product in this context: for example, the market for glass has risen steadily over the past 50 years, but within this period the sale of lamp glasses has declined and that of milk bottles has risen steeply (to decline again in some countries in face of competition from waxed cartons or plastic and the change from doorstep delivery to bulk purchase from the supermarket).

Nonetheless the typical pattern stands as a warning that it is dangerous to rely too heavily for too long on one product, so that, as profit from one declines, profit from its successor rises to fill the gap. Ideally this will give a steadily rising profit for the company as a whole, even though some products have entered the ‘decline’ phase of the product life-cycle.

It must be emphasized that the product life-cycle diagram is not a rigid description of exactly how all products always behave. Rather it is an idealized indication of the pattern most products can be expected to follow.

There is nothing fixed about the length of the cycle or the lengths of its various stages. It has been suggested that the length of the cycle is governed by the rate of technical change, the rate of market acceptance and the ease of competitive entry. So, each year numerous new fashion styles are introduced, many of them to last only a few months. At the other extreme, a new aircraft must have many years of life if it is to be commercially worthwhile.

The main importance of the life-cycle concept is to remind us constantly of the three following facts:

1. Products have a limited life;
2. Profit levels are not constant but change throughout a product’s life in a way that is to some extent predictable;
3. Products require a different marketing programme at each stage of their life-cycle.

Implications of the Product Life-cycle

If we have to accept that no product will go on earning profits indefinitely, then we must plan so as to have a whole succession of new products coming ‘through the pipeline’. Peter Drucker has drawn attention to the need to keep all products under review to ensure that not too high a proportion are at the end of their life-cycle. He describes the following six categories:

1. Tomorrow’s breadwinners – new products or today’s breadwinners modified and improved;
2. Today’s breadwinners – the innovations of yesterday;
3. Products capable of becoming net contributors if something drastic is done;
4. Yesterday’s breadwinners – generally products with high volume, but badly fragmented into ‘specials’, small orders and the like;
5. The ‘also raps’ – generally the high hopes of yesterday that, while they did not work out well, nevertheless did not become outright failures;
6. The failures.

Product Elimination

From the product life-cycle concept and Drucker’s analysis of product categories, it follows that all products must be kept under review to assess their present and likely future contribution to profits. A common mistake of marketing management is to keep in the range products that have little or no prospect of contributing to profits. Products are kept in the range until they fade away, meanwhile consuming valuable resources, which could be more profitably utilised elsewhere. These marginal products lower the company’s profitability, and it is essential to control them.